JV Pedrosa
Personal stories turned into unrepeatable works of art
Visual identity for an authorial tattoo studio where Art Deco, Art Nouveau and contemporary graffiti meet.
Full branding
About the brand
JV Pedrosa transforms personal stories into exclusive body art, elevating what many reduce to a common tattoo into an unrepeatable work. The visual identity materializes that transformation — sophistication you feel before you understand.
The concept is born from the fusion of Art Deco (1920–1940), Art Nouveau and contemporary graffiti: minimalist with precise maximalist touches, organic in form and geometric in structure. The central symbol emerges from two crossed ouroboros meeting to form an eye — the snake consuming its own tail stands for the eternal cycle, the tattooed story relived forever. At its core, a sun-star radiates light in every direction: the soul out in the open. All drawn inside a seal inspired by the 1930s–40s, the kind used on letters, wine and signet rings.
Paint the world
Deep green and copper-gold act as witnesses of time. The palette was pulled from Art Deco bronze constructions — pieces that aged from gold to copper without losing dignity. The same logic applies to JV's work on skin: the color may transform, yet it remains the color it was made. It endures. It still exists. Green carries sophistication and stability; copper-gold emerges as contained luxury honoring the passage of time.
Design the dialogue
Typography operates as a flexible system: four families in dialogue. San Diego for body copy; Marker Tags, Decobra and Arte Galeria for titles and contrast. That multiplicity lets the brand play without overload, moving from maximalist brutalism to elegant minimalism as context demands.
The brand in the world
You did not buy a tattoo. You became a collector of your own story.
The visual system plays with controlled tension — Art Deco grandeur against the organic flow of graffiti. Seals, envelopes, certificates of authenticity and custom packaging keep the private-atelier atmosphere. The identity turns body art into a collecting experience: every body is a unique atelier carrying the artist forever.